When Top Names in Sports, & Entertainment want to get connected  & organize an unforgettable special event in Los Angeles, they know who to call.

That's because over the past 20 years, Johnny Cruz has built an illustrious reputation for his ability to plan and coordinate the biggest events in town, & attract the best talent in Sports & Entertainment all while energizing the people around him & doing business with Integrity.  

 His collaborations with Top Brands and High Net Worth Individuals speak for themselves. This has made him the go to for Fortune 500 Companies, Professional Athletes, Music Producers & Celebrities alike and a well known fixture in the  Urban Entertainment community in Los Angeles.  

Johnny has 20+ years experience in contract negotiation and talent procurement. Johnny is also known for his ability to connect a diverse array of individuals and bring people together through his Events. He has grown his portfolio to include a Sports Agency, a seamless transition for this multi-hyphenate Master of Night Life & Networking.